Indirock, the pioneering ‘not for profit’ bouldering wall, has received the green light to open in Southend’s Victoria Centre soon.

Southend-on-Sea Borough Council purchased the Victoria Centre in December 2020. This important letting is part of the Council’s medium-term plan to reposition the centre to incorporate leisure, cultural, health and community uses which will revitalize the centre and this part of the town.

The bouldering wall - which will be housed in a 7,500 sq foot former shopping unit on the first floor that has lain dormant for over 15 years – represents an exciting shift in the use of high street property and promises to bring new footfall into our town centre.

Local baker Hugo's Pantry will be running the coffee shop inside Indirock, serving up a range of sweet and savoury light bites alongside barista coffee and other drinks. Hugo's Pantry also cater for allergies and a wide variety of food preferences. 

The aim at Indirock is very much to offer an enjoyable yet challenging experience for all the local community – for all levels of ability and from ages 1+ onwards!

The bouldering experience – climbing stripped back to its basics - will help develop confidence and fitness in a friendly, supportive environment.

This inspiring initiative has been led by Indirock’s co-founders Emily Vermont & Gordon Conroy and has been community focused from the start with links to other community support organisations and local charities plus successful local community fundraising appeals together with financial & other practical support from Southend-on-Sea Borough Council, who now own the Victoria Centre.

This inclusive approach will guarantee that the facilities be easily accessed by all the local community - with discounts offered to those on low incomes and adaptive sessions organised for a range of disabilities. In the longer term it is planned to also offer work experience to vulnerable young people.

Co-founder Emily Vermont comments,

"Indirock first started as a kernel of an idea in early 2019, with much support from Southend Council to get off the ground. So we were excited by our change of landlords when Southend council bought the Victoria Centre last winter. We share so much of the council's vision for our borough and their strategy for an active and happy Southend, based around a more vibrant high street. 

“We feel grateful for the massive support we have from our community already, showing there is such demand for a bouldering wall like Indirock in Southend. We can't believe that our idea is finally coming to fruition. There is a lot to look forward to, and it's all been made possible by Southend-on-Sea Borough Council believing in us!"

Councillor Ron Woodley, cabinet member for asset management and inward investment, says; “The Council is really pleased to have Indirock joining the line-up at the Victoria Centre.  They will bring an exciting new leisure use, which we firmly believe will encourage more people in to our town centre and to spend more time there. 

“It will be a boost to public health as people come to exercise and we are proud to partner with Indirock who are so committed to delivering a wide programme of initiatives to the benefit of the local community. 

“This is the most significant new commercial letting that we have achieved since owning the Victoria Centre and it’s great to have such an exciting use taking significant space.”

For more information please contact:

Emily Vermont

Instagram and Facebook: @indirock_