
WELCOME TO THE BRIDGE
Celebrating the vibrant entrepreneurs transforming Southend-on-Sea’s High Street
Following a rigorous selection process, seven dynamic businesses have secured six months of rent-free space at The Victoria Centre through The Bridge initiative. This partnership between Southend-on-Sea City Council, The Victoria Centre and SaveTheHighStreet.org aims to rejuvenate the high street by supporting innovative start-ups and growing independents.


Discover The Bridge Space
Explore the newly revitalised units on the First Floor of The Victoria Centre, now home to these exciting new ventures. Each space has been thoughtfully designed to reflect the unique character and offerings of its occupants.
Meet the Winning Businesses

Create 98two | Unit F2
About
Create98two is a creative arts and crafts café by day and a social bar by evening.
Visitors can craft, attend workshops, or simply pop in for artisan drinks, calzone pizza, cakes and excellent coffee. This community-focused space offers ceramic painting, drop-in crafts from £1.99, and unique kits and gifts, especially around the holidays.
A word from Alison Cotteridge, Owner
“We’re absolutely thrilled and deeply grateful to be part of The Bridge initiative. This opportunity allows us to bring something truly special to Southend High Street. We’re excited to help regenerate our high street and showcase to the rest of the UK just how amazing the city of Southend truly is.”

Something About Rose | Unit F3
About
Something About Rose is a fashion boutique with a mission to empower women of all sizes through stylish, affordable clothing. Kate’s vision is to create a welcoming space for body confidence, self-expression and community wellbeing. Future plans include events on style, colour analysis, menopause support and fashion therapy for underprivileged women.
A word from Kate Gibbon, Owner
“We are grateful for this amazing opportunity. We can’t wait to share our beautiful boutique and help women of all ages feel confident and amazing.”

The Thrift Club | Unit F4
About
Founded by television fashion stylist Aline Cabral, The Thrift Club offers affordable, high-quality second-hand fashion, reworked garments, vintage designer labels and eclectic bric-a-brac.
With a strong sustainability mission, the business rescues and upcycled clothing otherwise destined for landfill.
A word from Aline Cabral (also known as Lili Wilson), Owner

Dalarna Vintage | Unit F5
About
A word from Tessa Hallmann, Owner

The Princess Emporium | Unit F7
About
A word from Eleanor Warner-Larthe, Owner
“I am incredibly excited and grateful for this opportunity to bring a little magic to Southend High Street. This is a natural progression for us after successfully attending parties and running events for nearly eight years. I hope to offer an experience that no one else offers locally and that people love it as much as we do.”

Dr Drip | Unit F6
About
Dr Drip is a small fashion brand inspired by the 1990s and early 2000s, selling nostalgic streetwear and gothic styles for all genders and sizes. Ryan and Daisy aim to make the shop a local hub for alternative fashion, featuring clothing swaps, fashion shows and artist collaborations. They are Depop top sellers, offering one-of-a-kind pieces both in-store and online.
A word from Ryan and Daisy, Owner

Sacred Studios | Unit F15
About
A word from Grace Smallman, Owner
About the Initiative
The Bridge competition was launched in late 2024 to fill seven long-vacant units on the First Floor of The Victoria Centre. Over 150 expressions of interest were submitted. A shortlist of 50 was created, and after a rigorous judging process, seven winners were selected. Each business receives a prime retail unit rent-free for six months, along with tailored support from SaveTheHighStreet.org.
Visit The Bridge
WORDS FROM OUR PARTNERS
OUR GROWING SUPPORTERS








FREQUENTLY ASKED QUESTIONS
Can I still apply for The Bridge if it is at full capacity?
We’re happy to announce that all seven of our units are currently in use by wonderful tenants. However, serious applicants can always join our waiting list to be considered for future opportunities.
How did this project come about? Where does the funding come from?
Who is SaveTheHighStreet.org?
Is it really six months completely rent free?
What will the businesses have to pay if they stay on after the 6 months?
What business support can be expected?
Each winner receives 5 months free on JoinJo.com – the end-to-end support system developed by SaveTheHighStreet.org to help local independents achieve their potential.
SPREAD THE WORD
If you feel as passionate as we do about reducing the number of empty shops filled by exciting new brands on our high street, please visit The Bridge to support them.
Successful high streets benefit everyone, and together we are stronger! Share with your family, friends and community to help spread the word.
Contact
362 Chartwell Square
Southend-On-Sea
Essex
SS2 5SP